Content strategy, UX redesign for Chinese users, and WeChat integration. Bounce rate dropped by 60% and session duration doubled.
A luxury brand had a Chinese version of their site that was essentially a direct translation of the English original. The layout, imagery, and tone all felt foreign to Chinese users. We redesigned the UX for Chinese browsing patterns, rewrote all content with native Chinese copywriters, integrated WeChat for customer service and sharing, and added local trust signals. Bounce rate dropped by 60% and average session duration doubled.
Services used in this project
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