If you sit outside China but need a serious presence inside China, we close that gap. A full multidisciplinary team that has been doing this work, on the ground, for over 20 years.
One team. One brief.
We are a full team built around one job: making your website actually work for the China market. Strategy, content, design, technology, and search all under the same roof.
What We Do
Senior people in every seat. The whole stack hired and kept in-house, in one Shanghai office.
Senior people who have built China go-to-market plans for global brands across luxury, consumer, B2B, SaaS, and professional services. Audit, positioning, roadmap. The work that decides whether the next 12 months pay off or get wasted.
Native Chinese copywriters who write for the Chinese reader from scratch. Articles built around real Baidu keyword research. Product pages structured for how Chinese buyers scan and decide.
Local team building for Chinese user expectations from the start. Mobile-first because over 80 percent of traffic is mobile. WeChat (微信) and Alipay (支付宝) flows that feel native. The trust signals that move conversions in China.
Senior developers with 5+ years of China-specific experience each. WordPress and Astro builds, headless setups, plugin governance, CI/CD tuned for Chinese network conditions. ICP-licensed (ICP备案) hosting on Aliyun, Tencent Cloud, or Huawei Cloud, end to end.
Baidu SEO specialists who optimise for how Baiduspider actually crawls. GEO specialists who run weekly visibility checks across DeepSeek, Doubao, Kimi, Yuanbao, and Baidu AI. They adjust content and syndication as the models change.
Why It Works
Most agencies sell strategy, then hand execution to a different team that doesn’t have the local context. Slides look good, the work falls apart across months of back-and-forth.
We built it so that doesn’t happen. The strategist briefs the writer directly. The designer co-builds the page with the developer. The SEO lead reviews content before it ships.
3 vendors, 6 handoffs, slides that look great
1 team, 0 handoffs, work that ships
The team
Leadership
The people who set the bar, brief the team, and answer the phone when it matters.
20 years of marketing experience with Fortune 500 companies in China. Brings deep brand-side perspective that shapes how we build for international clients entering the market.
How we work
The strategist briefs the writer directly. The designer co-builds the page with the developer. The SEO lead reviews content before it ships. No translation tax between disciplines.
创作工作室 · BeyondBorderGroup production house
hub Studio sits inside BeyondBorderGroup. Every agency in the group taps it for campaign creative made for Chinese audiences. Founded by former leaders of Publicis Commerce for China and North Asia. Art directors, copywriters, photographers, designers and AIGC engineers under one roof.
Made for Chinese audiences
Real shoots, real crews,
tier-one cities.
AIGC, used like
adults use it.
§ 02 · What we ship
Hover or tap to switch the focus. Each pillar runs its own crew and its own shipping cadence.
of EU / US cost
China-based production + AIGC pipelines means a fraction of the cost, with no quality compromise.
§ 03 · Why this matters
A campaign shot in Paris
can land flat in Shanghai.
The composition reads cold. The casting misses the codes Chinese audiences read as aspirational. The trust signals they scan for aren't in the frame.
hub Studio creatives have spent years inside that code. They know what stops a thumb on Xiaohongshu.
hub Studio operates under BeyondBorderGroup, alongside ChinaWebFoundry. On most CWF projects the studio is in from the brief stage, so creative and build move together.
creative · production · AIGC
FAQ
8 questions every client asks before they sign. Honest answers, no consultant-speak.
The team you meet at proposal stage is the team that does the work. Strategist, designer, developer, SEO lead all join kickoff. No bait and switch where seniors pitch and juniors deliver.
Most clients commit 2 to 3 hours: a 45-minute weekly check-in, async review of work in progress, a longer monthly review. The one ask: a clear point of contact who can decide without escalating for 2 weeks.
Project managers overlap with European hours in the morning and North American teams in our evening. Weekly written updates land before you log on. Slack, Teams, Zoom, whatever you use.
The person who writes the strategy briefs the writer, the designer, and the developer. No handoff documents that get reinterpreted 6 times. When strategy flexes, the change happens in one room with one team.
We work alongside in-house teams and other agencies often, especially when clients keep global brand teams in place while we handle China execution. Scope boundaries written up front, joint stand-ups when it helps.
Weekly written update covering shipped, in-progress, blocked, and what we need from you. Shared dashboard with live metrics. A 45-minute call weekly, longer monthly. That’s it.
We say it. If we think a brief will fail in China, we push back before work starts, with reasoning and an alternative. Better the uncomfortable conversation in week 2 than a failed deliverable in month 6.
Most clients move into an ongoing engagement: content, SEO and GEO follow-up, technical maintenance, hosting. Same team. No re-explaining your brand to a new account manager every quarter.
Let's talk
Tell us about your project. We come back within 24 hours with real questions and an honest read.
