Content
Content rewritten for Chinese audiences
Native Chinese writers rewrite your messaging with the trust signals, credibility markers and social proof Chinese audiences look for first.
China Migration
Move your website into China. Properly.
A real China migration is a relaunch. We move your content, your design and your hosting into China together, so the site that goes live actually works for Chinese audiences.
Twenty years on the ground in Shanghai. Fifty-plus international brands migrated, none broken on the way in.
migration-status
Content localised 100%
Blocked resources 0 / 47
China load time 2.1s
ICP compliance Filed
Most “China migrations” only solve the easy problem.
You move the files, change the host, file the ICP. The site loads. The bounce rate stays at 80%.
The hard part is everything Chinese users actually see once the page opens: the Munich headline, the Boston layout, the trust signals your global team is proud of. None of it automatically translates.
A real migration runs on three layers at once. Content. UX. Hosting. One project, out of Shanghai.
The three layers of a real migration
Content. UX. Hosting. All in one project.
UX
UX redesigned for Chinese habits
Chinese users scan a page differently. Mobile-first, denser information, WeChat browser tested, trust placed in the local order, brand identity intact.
Hosting
Hosting and infrastructure moved onto China
ICP filing handled end to end. Hosting on Aliyun, Tencent or Huawei Cloud, with blocked dependencies replaced and Baidu webmaster tools wired in from day one.
Migration scenarios
Three paths into China
Every migration starts from a different place. Here is how we usually approach each one.
6 to 10 weeks
Migrating your existing site
One global site, rebuilt for the Chinese market.
Content rewritten, UX adjusted, hosting moved onto a compliant mainland server. Your global site stays exactly as it is, on any stack you run.
Right for you if
- You already have a global site that performs
- You want one China presence that finally lands
- WordPress, headless or any other stack
8 to 14 weeks
Switching CMS as part of the move
Replace the platform and move into China in one window.
We use the migration as the moment to fix what was already broken on the old site, before adding everything China-specific on top. Drupal, Sitecore, AEM, Webflow, Shopify or custom.
Right for you if
- Your current CMS is painful to maintain
- You want the rebuild and the China move handled together
- You were rebuilding anyway
10 to 16 weeks
Running two sites in parallel
A global site and a China site, sharing one editorial pipeline.
One team manages the content workflow. Two very different audiences each get a site that was actually made for them.
Right for you if
- Your global brand and China brand live differently
- You want full control on both sides
- You can resource both teams
How we run it
Three phases. Eight steps. One launch.
Designed around Chinese performance and Chinese user habits from day one, not patched together at the end.
Phase 1
Discover
Discovery and audit
A written audit of your site, brand, category and Chinese competition. We flag what to keep, what to rebuild. Two to three weeks.
Migration architecture
Hosting, CDN, DNS, content structure, redirect map. Designed around Chinese performance from day one. One week.
Phase 2
Build
Content rewrite and transfer
Native Chinese writers rewrite the copy that needs it, transcreate the rest, and preserve SEO equity through hand-mapped URLs.
UX and UI localisation
Templates reviewed against Chinese reading habits and adjusted where they fall short. Brand identity stays, interface gets localised.
Integration replacement
Google Analytics, YouTube, Facebook pixels swapped for Baidu Tongji, Youku or Bilibili, WeChat or Weibo equivalents. Every dependency checked.
Performance and technical optimisation
Blocked fonts and CDNs replaced. SSL set for China. Assets tuned for mainland networks. Baidu-friendly SEO layered in.
Phase 3
Launch
Testing from inside China
Real connections, not VPN. Load speed, functionality, QQ and UC Browser, mid-range Android. The way your audience actually reads.
Zero-downtime cutover
Launch planned to the hour. DNS managed live, rollback path open for 48 hours. We are on call through the first weeks.
Operational checklist
Nothing important gets left behind.
A migration is dozens of small things going right at the same time. These are the eight areas we move, rebuild and verify on every project.
08 /08
Areas covered
on every project
Migration in flight
Pages and posts
Content, formatting, media embeds, metadata.
Media library
Images, videos, documents, re-optimised for delivery inside China.
SEO data
Meta titles, descriptions, URLs, redirects, sitemaps.
Custom fields and taxonomies
Custom post types, categories, tags, structured data.
E-commerce data
Products, orders, customer records, payment configuration.
User accounts
Roles, profiles and permissions.
Integrations
CRM, analytics, marketing tools, adapted or replaced for the China stack.
Design and branding
Visual identity stays intact. UX adjusted where Chinese habits demand it.
Why it is different
A China migration plays by different rules.
Legacy URLs and SEO equity
You spent years building rankings on your global site. A bad migration loses all of it overnight. We do URL mapping by hand for any page that matters, set proper 301s, and preserve as much organic visibility as we can carry across.
The Great Firewall layer
Blocks Google services, most Western CDNs, several social platforms and a long list of external dependencies your site almost certainly relies on. Every single one has to be replaced.
ICP licensing
Hosting on a Chinese server requires a government filing called an ICP, or Bei’an. Application is in Chinese, rules vary by province and processing typically runs twenty working days at minimum. We handle the filing for you.
Data localisation laws
Under China’s Cybersecurity Law and PIPL, certain user data has to be stored on mainland servers. Architecture has to account for this from day one, three months after launch is too late.
Who Is This For?
Built for brands moving into China
International brands entering China
Companies launching their first proper China presence after years of running a translated global site.
Brands relaunching a site that didn’t land
The original China site is live but it never performed. Bounce rate is high, leads are flat, HQ is asking why. The migration is really a relaunch.
E-commerce brands
Launching a China-ready store with the right payment, logistics and customer service integrations from day one.
Media and publishing
Organisations that need to reach Chinese audiences properly, not through a translated mirror.
Start your migration
Thinking about moving your site into China?
Tell us where the site lives today, what it does for your brand, and what it needs to do for Chinese audiences. We come back within two business days with a written assessment: scope, timeline, and a clear view of what a proper migration looks like for your project. No charge, no commitment.