Baidu SEO
Get Found on Baidu. Because Google Doesn't Exist Here.
We do Baidu SEO for WordPress sites. Technical optimisation, Chinese keyword research, content strategy, authority building. All of it run from inside China, by a team that uses Baidu every single day.
The problem nobody warns you about
Here's what usually happens. A company builds a great WordPress site, maybe even translates it into Chinese, launches it targeting the China market, and then nothing. No traffic from Baidu. No rankings. Sometimes the site isn't even indexed.
The reason is almost always the same: they treated Baidu like it's Google with Chinese characters. It's not. Not even close.
Baidu has its own crawler with its own quirks and limitations. It weighs ranking factors differently. It has a strong preference for sites hosted in mainland China with a valid ICP licence. Its JavaScript rendering is years behind Google's, which means content loaded via JS might as well not exist.
And the keyword research that worked for your Google campaigns? Mostly useless, because Chinese search behaviour follows completely different patterns.
What We Do
What we actually do
We've been fixing these exact problems for years, working from China, using Baidu's own tools. Not adapting Google playbooks. Starting from Baidu and working outward.
Technical SEO - The Baidu-Specific Stuff
Most of the technical SEO work we do has no Google equivalent. Baidu Webmaster Tools setup and site verification. Sitemap submission in formats Baidu prefers. Page speed optimisation measured from servers inside mainland China, because a fast site in Europe can be painfully slow behind the Great Firewall. Mobile usability that passes Baidu's own testing (they're stricter than Google on this). Clean URL structures, proper canonicalisation, and meta tags including Baidu-specific ones most international developers have never heard of. And critically, making sure your hosting and ICP setup sends the trust signals Baidu looks for before it takes your site seriously.
Chinese Keyword Research - Not Translation
This is where we see companies waste the most money. They take their English keyword list, run it through translation, and target those terms. But Chinese users don't search that way. The phrasing is different, the intent behind queries is different, even the long-tail patterns follow a different logic entirely. We do keyword research natively using Baidu Index, Baidu Keyword Planner, and competitive analysis of what your Chinese competitors actually rank for. It's primary research, not a translation exercise.
On-Page Optimisation
Title tags and meta descriptions written for how Baidu displays results (which isn't the same as Google). Header structure the Baidu crawler can follow. Internal linking that makes sense for Baidu's indexation patterns. Alt text in Chinese. Content formatted for Chinese reading habits: shorter paragraphs, different visual hierarchy, and quality signals that Baidu specifically rewards.
Building Authority in China's Web Ecosystem
Your international backlink profile is basically worthless on Baidu. Authority in China is built through Chinese platforms: Baidu Baike, Baidu Zhidao, Baidu Tieba, local industry directories, content syndication on Chinese platforms, and social signals coming from WeChat and Weibo. We manage all of this because we're already working inside that ecosystem daily. It's not a side project for us.
Ongoing SEO Management
Baidu changes its algorithm often and doesn't always announce it. Last year alone there were several updates that reshuffled rankings across major categories practically overnight. We monitor your positions monthly, track what competitors are doing, respond to algorithm shifts as they happen, and keep recommending new content opportunities. Walking away from Baidu SEO after the initial setup is probably the most common mistake we see.
Key Differences
Why Google SEO knowledge doesn't transfer
A few things that trip up even experienced SEO professionals:
Baidu needs content in Simplified Chinese. Not just prefers it, practically requires it for any serious ranking.
Mainland hosting isn't a nice-to-have, it's a major ranking signal.
Content freshness carries way more weight than on Google.
The line between paid and organic results is blurrier, with ads taking up more space above the fold.
Mobile isn't a consideration. It's the default for the vast majority of Chinese users.
Who This Is For
Who needs this
Companies with a WordPress site in China that's not generating organic traffic.
Businesses about to launch a new site for the Chinese market.
Marketing teams looking to reduce dependence on paid acquisition in China.
SEO professionals who handle Google expertly but need a China-based team for the Baidu side of things.
Get Started
You can't do Baidu SEO from outside China
Not properly, anyway. Let us run an audit and show you where things stand, and what it would take to actually rank.